I like BK, and I don’t really have a big problem with gays, but I really don’t want to be thinking of two guys together when I’m ordering or eating a burger. Puts me off my food. Especially in connection with something called a “Whopper”, which in my mind in this context has some unpleasant associations.
Let's hope Carl's Jr. doesn't go down that path like BK. Remember those Carl's Jr. commercials that you're not enjoying your burger unless it's dripping and getting all over you.