They pick people at random, there’s no repercussions for junking it.
They pick people at random, there’s no repercussions for junking it.
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The AC Survey is used to collect a lot of detailed demographic information.
That information is then sorted and compiled into different categories and sold to advertisers, telemarketers, businesses, etc., who use the zip codes, income levels, housing sizes and values, etc., to determine where to best open new stores/restaurants/franchises and otherwise hit their target customers.
(Sorry for that last loooong sentence.)