Thanks. I guess all I meant was that they had two or three days of bad press before they handled it, but after that I bet the NBA makes more off of these playoffs than if the story never broke at all.
Freegards
Probably, but a lot of that has to do with handling it. Now that the punishment has been announced the story will wind it’s way to the back pages and gone completely (at least until the next owner’s meeting or lawsuits get filed). With players threatening strikes if nothing was done this story could have kept at a high profile for a long time, not to mention costing them games. In the end the commissioner’s job is to protect the shield, he needs to short circuit bad press, not worry about whether the bad press is legitimate.