You have been called out, DoodleDawg!
Competition for market share will cause prices to level out — they may even go below $1.00, given a seller’s desire to increase sales volume and therefore, profits.
Economics 101, my FRiend, is your FRiend.
If apples cost a dollar and you're selling them at less than cost then you're losing money. In which case you are probably pissed that they've done away with the corporate taxes because now you won't be able to declare a loss and benefit from that at tax time.