If apples cost a dollar and you're selling them at less than cost then you're losing money. In which case you are probably pissed that they've done away with the corporate taxes because now you won't be able to declare a loss and benefit from that at tax time.
Where did the $1.00 cost come FRom? You are the first to mention that before the $.10 tax was imposed, apples cost their sellers $1.00.