Even if there are ten people, most if not all will keep the money.
You are a victim of the cost-push fallacy.
The price of an apple is determined by how much the buyer is willing to pay, not by what it costs the seller to bring it to market—and not by how greedy the seller is!
If some seller or seller attempts to “keep” the 10 cents, another seller or seller will take away their customers by cutting their prices.
You have been called out, DoodleDawg!
Competition for market share will cause prices to level out — they may even go below $1.00, given a seller’s desire to increase sales volume and therefore, profits.
Economics 101, my FRiend, is your FRiend.