To put three words on the basic theme of this march, it is “Freedom And Liberty”.
********
I understand that to be the overall theme/objective but...you need something fresh and catchy to energize people.
Consider that the Democrats are very good at branding their campaigns. They seem to be able to define a clever name or phrase for every cause and it serves them well (of course they have the media echo chamber to help them). Even rock bands brand their tours with thematic names to energize their fans.
One way to get more freedom and liberty is to “Downsize DC”.
Yes, you are correct. The theme of “Freedom and Liberty” might be too cliche and overused. I’m not sure it is “Downsize DC” or not, but it is a contender.
One way to get more freedom and liberty is to “Downsize DC”.
**
Starboard is right. Of course, we want freedom and liberty, but “Downsize DC” sounds more practical and less nebulous for those we want to attract who are not already on our side.