To put three words on the basic theme of this march, it is "Freedom And Liberty".
To put three words on the basic theme of this march, it is “Freedom And Liberty”.
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I understand that to be the overall theme/objective but...you need something fresh and catchy to energize people.
Consider that the Democrats are very good at branding their campaigns. They seem to be able to define a clever name or phrase for every cause and it serves them well (of course they have the media echo chamber to help them). Even rock bands brand their tours with thematic names to energize their fans.
One way to get more freedom and liberty is to “Downsize DC”.