[Old Yeller]

Maybe I’m missing something, but wouldn’t it be better if Mr. O’Keefe just let KS find out tomorrow, instead of giving her (and her henchmen) a heads up today?

No, no. Let her stay up all night fretting about which one of her evil deeds he might be referring to. If it were just one thing, you might be correct. But she has done many evil things.

[KC Burke]

Part of what O’Keefe learned from Breitbart was the tactic of letting the story dribble out. By showing one of six videos and then dribbling out information, it is harder to refute or dismiss and the coverage is harder to bury as the anticipation makes for better coverage and makes diversion tactics impossible.