Posted on 07/02/2013 2:42:03 PM PDT by NotYourAverageDhimmi
A new study by the Frontier Lab, a conservative market research group, found that Republican voters who leave the party do so because they are are tired of being told to vote Republican as the "lesser of two evils." The study, "Switching Behavior: Modeling disaffiliation from the Republican brand," is published on the group's website and applies scientific methods of qualitative research to the GOP's most urgent problem.
Unlike the official Republican National Committee (RNC) "autopsy," which was prepared by consultants and political figures using familiar campaign-season methods such as focus groups and polls, the Frontier Lab study applied a specific methodology from market research, Behavioral Event Modeling (BEM), to understand the specific decisions of a sample of 97 Republicans who had chosen to leave the party in recent years.
Anne Sorock, author of the Frontier Lab study, writes that the RNC autopsy failed to provide "meaningful insights about how the Republican Party’s adherents are interacting with the brand as it stands." In an interview with Breitbart News, she expanded on her criticism of the RNC's self-examination, saying that the RNC's decision to use political consultants was "a perfect example of everything they are doing wrong."
The Frontier Lab study includes both conservative and moderate Republicans, and identified four key events that prompted individuals to "disaffiliate" from the party. One was the rejection of the "lesser of two evils" argument--the argument that voters had to support a bad Republican because the Democratic candidate would invariably be worse. Both conservatives and moderates are tired of the "two evils" argument, Sorock said.
A second event was a loss of hope in the Republican Party--a sentiment connected to the feeling that the party could no longer deliver on its promises because leaders had abandoned their principles.
(Excerpt) Read more at breitbart.com ...
No, for me its not about the lesser of two evils.
I’m tired of Repubs who help implement the Dems’ agenda at a discount and giving them “bipartisan” cover.
I’m tired of Repubs who talk a good game until the vote that counts, and then they find some conservative-sounding reason to betray their supposed principles and us.
I’ve figured out how phony conservatives are able to maintain their “conservative rating” while betraying us when it counts. Not falling for it anymore.
When you live in the real world of imperfect humans, you have to choose between the lesser of evils sometimes. But you don’t have to keep voting for people who betray you. Better the enemy in front of you than the enemy who is eating at your table and living in your camp.
“I think Pubbie leadership would be happy with permanent minority status if it kept them from having to deal with that pesky Tea Party.”
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You are so right. I really think they hate us. When I think of Rove & Co. I want to puke. So if Sara starts a new party, I’ll sure join.
We have a few dedicated romneybots that still rage and spew their garbage, they won’t be happy to see that their single pro-Romney argument is so ineffective.
There ya go!
How true.
/johnny
i have said this many times ( and been ridiculed here on this site many times )...
if you vote for the lesser of two evils, you are still voting for evil..
Between this and the news this weekend by Palin, I think the right has pretty much decided what ‘lesser evil’ is worth as a political philosophy.
Nowhere left for the Romney supporters to hide. Bummer. Maybe now we can get on with trying to elect people with principles.
McCain was the last of my “lesser of two evils”.
Yup. Liars and drunks we are for standing on principle Johnny. Liars and drunks.
That's their theory, but in practice...
/johnny
I fully support them in their effort. The faster the rest of the right leaves them cold, the better.
Yes...the GOP is well on the way to becoming the Whigs. No more McCains or Romneys. Just nominate someone who stands on conservative principles.
Sick and tired of the GOP nominating people the liberal media tells them to...and then after the nomination, the media knocks the stuffing out of them.
How many time is Lucy going to remove Charlie Brown’s football as he approaches for the kickoff before we figure it out?
Unfortunately, there are some people out there who ignore their own intuition, common sense, and anecdotal evidence in support of maintaining their own beliefs regarding things, until a study comes along. Even then it’s no guarantee it will get through to them, but here’s hoping. I think it has to be accepted though that there are RINO true-believers that are terminally brainwashed and unreachable, and the best we can do right now is farewell them on their journey to oblivion.
re: “When you live in the real world of imperfect humans, you have to choose between the lesser of evils sometimes. But you don’t have to keep voting for people who betray you.”
You absolutely nailed it. We always vote for the lesser of two evils, if we’re voting for human beings, but when a candidate campaigns as a real conservative and for conservative values, but then they completely turn and do the opposite - that’s not the lesser of two evils, that’s betrayal!
The GOP as a national party is a joke and a disgrace. The few true conservatives within it are going against the tide. Something’s got to give. I know third party is always traditionally a loser option. But, maybe there are enough real Americans who are willing to give a true conservative political party a try.
It's already dead. When grassroots support dies and the individual donations to the national party wither away, it's all over but the burial.
Yep, it won’t matter. The anger out there is palpable, and RED HOT.
It’s dead for me, anyway. I was speaking of the average Republican joe.
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