The left side-bar on the list explains that the most reputable charities pass on more than 36% of their proceeds.
36%!
Did you ever read Lenny Bruce’s autobiography? He describes his own scam in Miami. He went door to door wearing a cleric’s collar collecting for some charity— I think it was orphans or something. The cops tried to nail him but they couldn’t; all he had to do was write a check for 1/3 of the proceeds to some recognized party. He kept the rest.
It’s an excellent business to be in these days. If you want to want to expedite things with the IRS you should append the words “Progressive”, or “Alliance” to the front of your charities name.
I had to read it twice. I think it’s actually saying that the best charities spend no more than 35% on marketing & advertising.
A lot of the 'boiler room' fund raisers make 90% of the proceeds.
They sell their service by stating 10% of something is better than 100% of nothing.
I give to 2 charities.
Salvation Army
USO.
Never...United Fund and Red Cross