Posted on 05/07/2013 9:47:25 AM PDT by LibWhacker
Add another one to the man's list of prudent business decisions.
As relates to his previously documented loathing of Fox News, it's now known that the late Steve Jobs backed up his harsh words by wisely withholding Apple's advertising dollars, according to an upcoming book about the 2012 presidential campaign.
The book's author, Jonathan Alter, a Bloomberg political columnist and contributor to MSNBC, tells of Jobs "personally ordering that Apple ads be removed from Fox News," according to a blog post in the New York Times over the weekend. Alter's book, "The Center Holds: Obama and His Enemies," is scheduled to hit stores June 4.
That the Apple co-founder held Fox News in low regard has been publicly known since the publication of Walter Isaacson's authorized biography in October 2011. Here's the key passage recounting a conversation Jobs had with Rupert Murdoch, chairman and CEO of News Corp., which owns Fox News:
"You're blowing it with Fox News," Jobs told him over dinner. "The axis today is not liberal and conservative, the axis is constructive-destructive, and you've cast your lot with the destructive people. Fox has become an incredibly destructive force in our society. You can be better, and this is going to be your legacy if you're not careful." Jobs said he thought Murdoch did not really like how far Fox had gone. "Rupert's a builder, not a tearer-downer," he said. "I've had some meetings with (Murdoch's son) James, and I think he agrees with me. I can just tell."
While there's little reason to believe Jobs was right about the Murdochs' reticence, his decision to protect the invaluable Apple brand from being tarnished by association with Fox News was one that others would do well to emulate today. A quick look at FoxNews.com shows the likes of Sprint, Nuance, Mercedes-Benz, Nstar and New Relic failing to take the same care with their corporate names.
And another Fox advertiser, curiously enough, is the Public Broadcasting System ... but at least PBS may have something of a valid reason to do business with an organization that is dedicated to seeing public television destroyed: PBS is advertising its upcoming miniseries called "Constitution USA" hosted by Peter Sagal. Now if only those who run and watch Fox News would actually watch.
(Update: An anonymous commenter on Reddit offers: "I'm a media buyer and I know that MANY blue chip companies have Fox News on their do-not-use list including a couple of Apple's biggest competitors.")
Yeah, because the people who are running up trillions in debt are being "constructive". The people trying to protect our grandchildren from the bankruptcy of this nation are "destructive".
I find it amazing that alleged free thinkers, independent creative types would cast their lot with statists.
I and my family own NOTHING that was produced by Apple. I’ve always loathed that company for the sneering liberalism of Steve Jobs and I can see that my loathing wasn’t misplaced.
I’m sure Limbaugh is proudly pimping his latest igadget on the air as I type this....
“Steve Jobs is dead.”
Some people improve the world when they come into it and some people improve the world when they leave it.
Whoever died so Jobs could jump the line on his liver transplant would probably agree with me on where I place Jobs.
Watch for these words to start being used more. "I'm not a liberal or a progressive. I'm constructive." < /gag>
Well, he’s eating worms worm's eating now
While there's little reason to believe Jobs was right about the Murdochs' reticence, his decision to protect the invaluable Apple brand from being tarnished by association with Fox News was one that others would do well to emulate today. A quick look at FoxNews.com shows the likes of Sprint, Nuance, Mercedes-Benz, Nstar and New Relic failing to take the same care with their corporate names.
Stupid, stupid liberal Lemming.
I didn’t mention it because I thought you did- I just felt peopel shoudl be aware of the fact
He was a turd. These so called innovators today could not hold a candle to the likes of Kelley Johnson, Art Fry (post its), and the NASA group pre Space Shuttle.
But, try as he may, Rush was never able to get Apple as an advertiser.
You could excise the Windows demon from your laptop and install a different OS. If you want to get rid of it, let me know instead of using it as a paper weight. Whatever you do, do NOT upgrade to windows 8. You don’t have to be a computer wiz to get rid of windows.. maybe a few priests and some holy water and a couple of dos commands would do the trick. Leave the room if the monitor spins around and vomits.. I think that’s a bad sign.
Fascist lemming. Can't co-exist with an alternative point of view.
"I ... own NOTHING that was produced by Apple. I’ve always loathed that company for the sneering liberalism of Steve Jobs and I can see that my loathing wasn’t misplaced."
Jobs didn’t need Fox News. He had Rush Limbaugh — for free.
It’s what happened to Kodak. The reversion to the mean. Once Jobs died, and once Gate’s sweet deal with the Windows monopoly went away, market forces snapped back.
Samsung is just going to quietly and continuously destroy market share through relentless improvement and cost control.
That’s what happens when product excellence type value discipline companies lose their way.
Apple, like MSFT, is sitting on giant gobs of dough, but so was Kodak.
If Jobs was so dang smart, why isn’t he still alive?
I have always thought of this as a demonstration of our conservative preference for merit, we demonstrate our refusal to be shackled to a politically correct viewpoint.
Besides, the choice between Apple, Google, and Microsoft in terms of liberal group-think is basically meaningless. Yes Apple has the Goracle on its board but Gates-Balmer are just as bad.
>Whatever you do, do NOT upgrade to windows 8.<
.
I have no intention to upgrade. Others have already warned me about W8.
What I said about using the laptop as a paperweight is just a joke. But I still prefer XP over 7.
Thank you for your offer to help me.
But does Linux even produces a computer?
Really? I hadn’t heard that, thanks.
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