What I saw developing in the video (before the "point of no return") would've required dramatic, counter-intuitive control inputs that some pilots would shrink from doing, never having to do them before (outside a simulator).
OTOH, there may have additionally been a contributory hardware system failure that would've been beyond any pilot's ability to overcome.
/complete speculation
HF, CFII
Probably hit V1 and V2 rotation velocity and on initial clime out something went terribly wrong. CVR and DFDR recorders will tell the story. At some point the stall warning tone and bitching betty came on. It may have been to late at that point if they could not get the nose down in time. It would have been a split second to catch and recover for do or die. If the cargo shifted it would have been unrecoverable.