What are the gays going to do?
Do you really look at the spokesperson - and decide to shop at a store based upon the spokesperson?
I don’t. I shop by price and style. If a store has a shirt that fits, pants that fit and a price thats reasonable; I buy. i couldn’t care less who’s name is on the door. JCP has nice dress shirts (I’m a big boy) that fit for $25 and dress pants for $45. Similar dress pants at other stores are closer to $75.
JCP, at least in my area has really trimmed down the inventory. It used to be like walking through a yard sale; now it’s neatly laid out. I walk in, easily find my size, style and the price is what matters.
With smartphones, the internet and apps like Redlaser; people can scan a barcode and quickly shop by price. Walmart may be cheaper; but I have found the clothes to be inferior. Stores like Kohls don’t carry my size; JCP simply meets my needs.