It has always been such, back to the founding when "We mutually pledge to each other our Lives, our Fortunes, and our sacred Honor."
Says it all, thanks.
Good point. I had thought about this as well. At some point we are going to have to pledge our lives, treasure, and sacred honor or surely this evil will overcome us.
So, yes, on some level we have to start playing for keeps knowing there will be a cost. I’d be willing to bet that by making a boycott stand that he would incur more customer favor than by showing up and doing a measly amount of business on top of the ill-will that will attach like a barnicle.