Good point. I had thought about this as well. At some point we are going to have to pledge our lives, treasure, and sacred honor or surely this evil will overcome us.
So, yes, on some level we have to start playing for keeps knowing there will be a cost. I’d be willing to bet that by making a boycott stand that he would incur more customer favor than by showing up and doing a measly amount of business on top of the ill-will that will attach like a barnicle.
The observation that nobody has offered to help these people out is very poignant. I would not blame them, if boycotting the show, for in-your-face appeals to their clientele to help them defray the cost of doing the right thing, at least to do more business with them than before.