Two ways to deal with this: publish the names and addresses, home phone, emails etc of every person who works at that newspaper and hand them out freely at town shopping areas and malls.
Two: publish the addresses of all the homes that are gun freezones with no weapons permist and post those at area convenience stores
Freegards
LEX
Paste up posters with Hasson’s and Worley’s name, address and phone numbers in the heart of near-by inner-city neighborhoods. I’m sure they’ll find a lot of folks who’ll be happy to drop by and wish them a Merry Christmas and a Happy New Year.