The Republicans are terrible at communicating. They do assume everyone knows what they are saying when they say nothing. And when they do speak, it’s with the wrong emphasis and weak words. They don’t know how to repeat.. to drum it in... or to convince.
The only effective GOP communication was Rep. Joe Wilson’s “You lie!”.
And the ones who CAN communicate? Like Rush, Levin, Palin- couldn't get elected to anything in a million years, even if they were willing to run for office. I think a lot of Americans hate these people's guts because they CAN communicate, and more importantly because they can communicate the truth. I think Americans "can't handle the truth" even when they do hear it.