I think we should run both kinds of ads, ads to dummies, and ads to thinking, caring people. Different ads for different peoples, selectively on programs and the internet sites etc. that each might frequent. And most especially we must get our message out in ways that also appeal to people. Our message and appeal are not mutually exclusive of one another. We have to get much smarter and more sophisticated with our approach, but in the end let it be the same message.
“Different ads for different peoples”
Bingo... that’s a strategy in a successful market campaign, appeal to lots demographics.
Find out what makes them tick and “tickle it”.
Romney spent alot time exciting his base. Way more than Obama did. We all made fun of Obama dinners with celebs, but there are whole swatches of people who follow celebs and not politics, so guess what, if Obama dines with Beyonce then he’s got their vote.
Sickening but effective if you want to win.