Precisely. And it's not even that Chik Fil A is supposed to be discriminating against homosexuals, even though that's the lie being peddled. The business doesn't care who anyone has sex with; how would they know? They'll sell their products to whoever walks in the door with the money to buy them.
The company is being punished because the owner of the company happens to support groups that oppose homosexual marriage. So the homosexual activists have to make an example of Chik Fil A in order to intimidate other businesses. They can't go after the stockholders, because the company isn't publicly traded, so they'll try to hit the company by keeping them from expanding into certain markets.
It all traces back to what they did to Anita Bryant in the 70s, it was meant as a warning message to all celebrities, that if they didn’t toe the line, the gays would destroy your career. And now, there are few celebrities who dare speak out.