This is a whole new design... looks interesting.
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Swordmaker, it may look interesting, but it’s still vaporware. No availability date. No price. A thin set of tech specs that are specifically noted as subject to change.
About the only thing we know for certain is the basic form factor, it will run Windows 8, and will come in two versions; the higher-end (i.e., the one not running a stripped-down version of Win8) sounds more like an ultrabook with a touch screen than a laptop — that will certainly be its target market.
Assuming it ever makes it to market. Because it’s still vaporware. (Though I believe some form of the Surface will eventually be marketed, and to moderate or better success, if such an announcement came from a lesser known company it would be dismissed as a PR move to inflate the stock price.)