From the video and Will’s statement in the video, the reporter tried to kiss him on the lips. . .yuck.
This was not the usual peck-on-the-(face) cheek that wimpy Euro’s do. This was an attempted full frontal homo kiss by the reporter who, no doubt, is a homo and wanted to get a picture of him smooching Will.
I have to take a stance on your “wimpy European” mention. Its culture in many places for men to kiss men at a greeting among friends. When I visit my French friend’s restaurant I sometimes give him a proper French greeting. There is a huge difference between culture and just being gay.