This is an old thread, but I thought your point was worth highlighting. I do agree there's a silent majority who are fed up by all of this sodomy pushing. I wonder how many billions of $ are being lost in the movie industry alone because people are no longer willing to spend money to watch gay propaganda? As far as JC Penney goes, it's not like we don't have any other shopping alternatives. Why oh why do these foolish CEOs feel the need to take the sodomite side in the ongoing culture war? Neutrality would be a better approach, and sticking with the silent, non-sodomite majority might very well be the best approach. There's money there just waiting to be made...
The business lesson that Microsoft learned was that they had to be engaged politically in the areas that would have an impact on their business model.
This included bribing US officials that made policy. This was explained by more than one congress person personally. Gates’ response was both angry and explosive. Contributing to the campaigns of politicians as a way of being allowed to continue doing business didn’t sound like anything approaching ‘free enterprise’.
Being right, and being dead right are two different things. In many, if not most, companies overseas, you ‘engage politically’ or you don’t do business there. There’s a reason why Boeing built the 787 the way it did, and it wasn’t ‘good engineering practices’.
The way JCP, and Pepsi before them through the comments of the idiot Indra Nooyi, MAY LOOK like political engagement, but NOT for the fiduciary interests of their shareholders, but to use their office to promote ‘social justice’.
‘Social justice’ IS the new bolshevism. Whenever you hear it, it means, “We have to take rights from you in order to give it to people that ‘don’t have them’.”