So lets see if I have this right. Couple million first quarter, couple million from second quarter? Lets round that to 5 million.
That represents the 3.5% drop .... and they blame 1% of that drop due to rush. So 1% of 5 million equals a GRAND TOTAL of [gasp] $50,000.
Did I do my math right? Cause $50K seems to me to be a paultry outcome for a boycott.
The drop might just be due to what they had to spend to actually be on Rush.
“That represents the 3.5% drop .... and they blame 1% of that drop due to rush. So 1% of 5 million equals a GRAND TOTAL of [gasp] $50,000.
Did I do my math right? Cause $50K seems to me to be a paultry outcome for a boycott.”
The way I read what they were trying to say (using your $5M):
Over the most recent 2 quarters, their revenues were down about $5M from the 2 quarters previous, from $143M to $138M (3.5% of $143M is about $5M).
Of that $5M loss, about $1.5M would arguably be attributed to the Rush boycott effect and the other $3.5M to other unspecified reasons.
In other words, the $1.5M loss is roughly 1% of the $143M revenue figure, and the $3.5M loss is roughly 2.5% of that revenue figure.
At least, that’s the way I understood what he was trying to say.