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Leaked Oreo Ad Shows Breastfeeding Baby Holding Cookie
CBS St Louis ^ | April 20, 2012 4:47 PM

Posted on 04/21/2012 10:14:46 AM PDT by null and void

NORTHFIELD, Ill. (CBS St. Louis) — Kraft Foods is attempting to clean up the mess made by the accidental release of a controversial Oreo advertisement that features a breastfeeding baby.

The ad shows a baby feeding from an uncensored breast and holding an Oreo cookie in its hand.

“Milk’s favorite cookie,” it reads at the bottom.

A spokesperson from Kraft told CBS St. Louis that the ad was not intended for mass public consumption.

“We’d like to clarify that Kraft Foods did not create this visual,” a spokesperson said in a statement via e-mail. “In fact, this visual was created by our agency for a one-time use at an advertising awards program.”

The spokesperson added, “It was never intended for public distribution or use with consumers. And it has never run in Korea or any other markets.”

Cheil Worldwide, the advertising agency utilized by Kraft, has been credited with creating the design concept. (Warning: Graphic Image in Link) Kraft, headquartered in Northfield, Ill., is known for the production of snack goods such as Wheat Thins, Ritz Crackers and Chips Ahoy! cookies, in addition to Oreos.


TOPICS: Culture/Society; Miscellaneous
KEYWORDS: duplicate; korea; kraft; milk; oreo
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I'm just keeping FR a breast of the news...
1 posted on 04/21/2012 10:14:51 AM PDT by null and void
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To: null and void

I love milk.


2 posted on 04/21/2012 10:16:00 AM PDT by Delta 21 (Oh Crap !! Did I say that out loud ??!??)
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To: null and void

People need to lighten up.


3 posted on 04/21/2012 10:17:48 AM PDT by PLMerite (Shut the Beyotch Down! Burn, baby, burn!)
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To: null and void

So, what’s wrong with this ad? I think it’s quite clever.


4 posted on 04/21/2012 10:18:01 AM PDT by paterfamilias
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To: paterfamilias
So, what’s wrong with this ad?

Beats me.

I think it’s quite clever.

Me too.

5 posted on 04/21/2012 10:19:37 AM PDT by null and void (Day 1187 of America's ObamaVacation from reality [Heroes aren't made Frank, they're cornered...])
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To: null and void

Its a great ad, very powerful and so simple. It should be on billboards througout the country....


6 posted on 04/21/2012 10:20:49 AM PDT by HerrBlucher (FUBO GTFO ABO......RUN BO!)
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To: null and void

[sarcasm]

Horrors and shame on Kraft that they would actually depict a mother caring for her own baby.

EVERYONE knows that ONLY the state can properly care for all children from birth.

[/sarcasm]


7 posted on 04/21/2012 10:21:36 AM PDT by Eccl 10:2
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To: null and void

I think it’s a great ad.

Prolly not a good idea for public consumption but still a real smile.


8 posted on 04/21/2012 10:23:02 AM PDT by Fishtalk (http://patfish.blogspot.com/)
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To: null and void

Thanks null and void. I nipple saw anything like this before. Okay, just once:

http://www.freerepublic.com/focus/chat/2874807/posts


9 posted on 04/21/2012 10:23:06 AM PDT by SunkenCiv (FReepathon 2Q time -- https://secure.freerepublic.com/donate/)
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To: null and void

Proposal for caption:

“A kid’ll eat the middle of a ... num num num ...”

(sorry Mods go ahead and pull, if that’s over the line)


10 posted on 04/21/2012 10:23:35 AM PDT by Cringing Negativism Network (Obama ate his own dog as a child in Indonesia??)
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To: null and void
I think it's charming. I can't fathom what the commotion is about, unless its the food Nazis who object to cookies with sugar in them.
11 posted on 04/21/2012 10:24:50 AM PDT by hinckley buzzard
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To: null and void

Who doesn’t like milk with oreos


12 posted on 04/21/2012 10:25:08 AM PDT by goseminoles
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To: null and void

“.......it has never run in Korea........”

Odd comment relative to nothing else in the ad. Hmmmmmmm.


13 posted on 04/21/2012 10:26:53 AM PDT by EggsAckley ( There's an Ethiopian in the fuel supply ! ! ..)
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To: SunkenCiv

Ooops.


14 posted on 04/21/2012 10:27:19 AM PDT by null and void (Day 1187 of America's ObamaVacation from reality [Heroes aren't made Frank, they're cornered...])
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To: null and void

Cool! From what I can see, looks like prob’ly a first-time mum. Maybe she needx the revenue from doing the ad with her lit’l-un to buy didies.

Just speculatin’ here.


15 posted on 04/21/2012 10:28:22 AM PDT by RobinOfKingston (The instinct toward liberalism is located in the part of the brain called the rectal lobe.)
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To: null and void

Maybe one of those “accidental” releases to create even more viral buzz?


16 posted on 04/21/2012 10:29:29 AM PDT by 2 Kool 2 Be 4-Gotten
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To: null and void

Okay, so how do you dunk the cookie?


17 posted on 04/21/2012 10:31:07 AM PDT by GreenLanternCorps ("Barack Obama" is Swahili for "Jimmy Carter".)
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To: paterfamilias

I see nothing offensive.


18 posted on 04/21/2012 10:34:16 AM PDT by Eric in the Ozarks
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To: Delta 21

I love the containers


19 posted on 04/21/2012 10:36:03 AM PDT by al baby (Hi Mom)
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To: al baby

I think you are on to something. That might actually be an interesting way to package milk, tit shaped containers. Hard to believe it has not been thought of before.


20 posted on 04/21/2012 10:41:36 AM PDT by HerrBlucher (FUBO GTFO ABO......RUN BO!)
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