Sorry I am not sure I know the meaning of “kitschy”.
Without sounding too insulting, it’s something that’s looks cheaply made, mass-produced. It’s not to that level. I guess I’ve just seen so much of Kincade’s work all over calendar’s, etc., that I do see it as that way. I know Rockwell stuff is the same way, but I just consider Rockwell cut above Kincade.
Don’t get me wrong, I would take a Kincade over a Pollock or a Bacon.
Kitsch (English pronunciation: /ˈkɪtʃ/, loanword from German) is a form of art that is considered an inferior, tasteless copy of an extant style of art or a worthless imitation of art of recognized value.
In the modern era, throwing paint at a canvas, or putting a crucifix in urine is "Art".
Paintings which celebrate beauty are inferior, worthless, and "kitschy". Sophisticated people do not purchase such works.
I think the classic examples of "kitch" are paintings of large-eyed kittens, large-eyed children, anything painted on black velvet, etc.