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Limbaugh deserters: 3 dozen national/local advertisers have pulled out of Rush
radio-info.com ^ | 3/7/12 | radio-info.com

Posted on 03/07/2012 8:34:46 AM PST by raccoonradio

Rush Limbaugh has now lost a total of 36 advertisers, according to multiple sources, including national advertisers JC Penney and Capitol One. They join such high-profile companies as AOL, Sears, Carbonite, Geico, Netflix, Quicken Loan and ProFlowers. Watchdog group Media Matters is maintaining a list that says Limbaugh has lost 36 advertisers as of Tuesday, which was confirmed by USA Today.

The latter source points out, “Some companies buy time directly on Limbaugh's show. Others instruct their ad agencies to buy what's known in the industry as run of schedule time, meaning their commercials run at different times of the day for several days, so they could appear on a certain program one day and not the next.”

Here is the list of Limbaugh deserters, including sponsors, national and local advertisers, per Politico.com. It cites official announcements, Facebook and Twitter statements: AccuQuote Life Insurance, Allstate Insurance, AOL, Bare Escentuals, Bethesda Sedation Dentistry, Bonobos, Capital One, Carbonite, Cascades Dental, Citrix, Consolidated Credit Counseling Services, Constant Contact, Cunningham Security, Girl Scouts, Goodwill Industries, Hadeed Carpet, JCPenney, Legal Zoom, Matrix Direct, Netflix, Philadelphia Orchestra, PolyCom, ProFlowers, Quicken Loans, Reputation Rhino, RSVP Discount Beverage, Sears, Sensa, Service Magic, Sleep Train, Sleep Number, St. Vincent’s Medical Center, Tax Resolution, Thompson Creek Windows and Vitacost.

Meanwhile, online dating website SeekingArrangement.com, whose mission is to match subscribers with wealthy “Sugar Daddies,” said Tuesday it intends to gobble up available ad time during Limbaugh’s program.


TOPICS: Miscellaneous
KEYWORDS: boycott; fluke; rushlimbaugh; rushsponsors; sandytheslut; talkradio
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To: raccoonradio

I’m listening to him right now, and he says these numbers are a crock!

He says he’s got 3 new sponsors coming in, and a couple of sponsors that dropped him are begging to come back now!

I’d tell ‘em to “F OFF”! He’s not giving any names though.


41 posted on 03/07/2012 9:15:08 AM PST by RogerWilko
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To: rwilson99
Many of those companies don’t advertise on the program...

So much for USA Today "fact checking"...
42 posted on 03/07/2012 9:15:15 AM PST by Buckeye McFrog
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To: frogjerk

Absolutely. The way Rush would be discussing the current news and events of the day and seamlessly segue into Life-lock or Carbonite or whatever...

pissed me off.


43 posted on 03/07/2012 9:16:06 AM PST by Responsibility2nd
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To: raccoonradio

I’m listening to Rush now, and he’s saying that’s not true. Most of these advertisers are not sponsors of his show, at least not nationally.


44 posted on 03/07/2012 9:17:56 AM PST by murron (Proud Mom of a Marine Vet)
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To: acapesket
bet it’s pro flowers & carbonite

That'd be my guess too! I know the market took a dump yesterday, but Carbonite took about a 9% DIVE, while the overall markets were only off about 1.5%! Wonder if that had anything to do with them dumping Rush?

45 posted on 03/07/2012 9:18:42 AM PST by RogerWilko
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To: Responsibility2nd

I thought I heard a Lifelock commercial yesterday on Rush’s show with Rush doing the commercial.


46 posted on 03/07/2012 9:19:07 AM PST by murron (Proud Mom of a Marine Vet)
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To: raccoonradio
watch dog Media Matters is keeping a list

wouldn't trust them. Rush is addressing this now on radio. May have 18,000 sponsors When you add over 600 stations, it is intentionally being misrepresented. 2 want to come back, 3 new signed on..show is okay

47 posted on 03/07/2012 9:21:06 AM PST by opentalk
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To: Vaduz

“Waiting to how the 36 advertisers stocks end up in six weeks.’

Me too. Suddenly losing exposure to 20 million listeners cannot help business. I wouldn’t have a clue who Carbonite is were it not for Rush.


48 posted on 03/07/2012 9:21:06 AM PST by Rennes Templar
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To: MissMagnolia

thanks, good post


49 posted on 03/07/2012 9:21:24 AM PST by nascarnation (DEFEAT BARAQ 2012 DEPORT BARAQ 2013)
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To: acapesket

>>2 sponsors are begging to come back

I’d like to think our own voices on this—cancelling services of these sponsors and letting them know, letting stations know we’re glad they run Rush, etc.—are a big factor. In the P.R. game, companies get antsy when pressure groups
contact them, threaten boycotts, etc. They don’t want to lose business. But they can lose OUR business by backing off
their sponsorship. Our voices are being heard here.

And so far only the stations in Hilo, HI and Pittsfield, MA
have dropped him. In the Berkshire Eagle, the Pittsfield
area paper, most people in a poll said they were glad
the station (WBEC) dropped him. That poll was probably (the lib equivalent of) freeped...and it’s lib territory anyway, though Rush can be heard on stations from Albany, etc. just as easily.


50 posted on 03/07/2012 9:23:32 AM PST by raccoonradio
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To: RogerWilko

After reading who/what Carbonite’s CEO supports - I hope Rush tells them to pound sand, if they are one of the beggars.

I told them just that, on Sunday, when I cancelled our subscription.


51 posted on 03/07/2012 9:23:49 AM PST by SelmaLee
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To: RogerWilko

CARB is up .30 today as of now. I called them yesterday and told the gal who answered the phone that I was sorry that she would be losing her job soon and why. She was speechless.


52 posted on 03/07/2012 9:24:01 AM PST by acapesket
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To: raccoonradio

Rush’s brilliance is not to be underestimated. This may be an engineered “path to retirement” that allows him to escape what would otherwise be inescapable contractual constraints.


53 posted on 03/07/2012 9:28:53 AM PST by The Duke
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To: nascarnation

Thank you!


54 posted on 03/07/2012 9:31:06 AM PST by MissMagnolia (Being powerful is like being a lady. If you have to tell people you are, you aren't. (M.Thatcher))
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To: apillar

Some time ago I saw a documentary on Palm Beach. The camera crew went to a very expensive charity event where they filmed dozens of couples. All the men were between 75 and 100 and, as the narrator said, “You have to be worth at least $100 million just to get through the door.” Every one had a wife or girl friend that was under 30 and gorgeous. I would have expected a company like Sugardaddies to keep a low profile.


55 posted on 03/07/2012 9:31:15 AM PST by pabianice (")
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To: raccoonradio

WBEC is in the capitol of Lesbian Utopia in Western MA, ‘nuf said.


56 posted on 03/07/2012 9:31:36 AM PST by acapesket
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To: acapesket; SelmaLee

I actually wouldn’t waste my money on them anyways! Seems like most people wouldn’t have enough data to save that would require paying a business to back them up!

Now if you were a business, with major data, possibly. But, it still seems like you could make your own back-up system just as easily and not have to pay yearly fees.


57 posted on 03/07/2012 9:34:18 AM PST by RogerWilko
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To: Rennes Templar
Rush's company controls X amount of commercial time per hour that he gets paid for and these commercials run on all 600+ stations that carry him. The remaining X minutes of commercial time are local sponsors and are sold by the individual radio stations and heard in the local market only. The fact that a "Max's Diner" canceled their ads is a joke that the MSM is trying to build into a mountain from the smallest of molehills.

Too bad for you Media Matters and the rest: FAIL

58 posted on 03/07/2012 9:38:32 AM PST by JPG (Hold on tight; rough road ahead.)
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To: davisfh

>>>It may be necessary for Rush to go to an online type subscription broadcast. I seriously doubt that he would have any problem getting subscribers.

Horse Hockey. Rush is fine. Business is fine. Go to any station’s on-line feed where the show is delayed, and listen to the first half hour. It’s all explained.


59 posted on 03/07/2012 9:43:38 AM PST by Keith in Iowa (Willard Romney, purveyor of the world's finest bullmitt. | FR Class of 1998 |)
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To: 56newblog

REPLY FROM GEICO RECEIVED A FEW MOMENTS AGO..
IT SEEMS WHOMEVER IS COMPILING THIS LIST IS GOING BACK TO ADVERTISERS FROM THE PAST..Another conspiracy theory is — that certain people are getting advertising agencies to get a commercial in by “mistake” such as mentioned below by GEICO, so they can add a sponsor to their list of those that have dropped..

My reaction in this case - I believe Geico and will stay with them..

Case: 3890901

In 2004, GEICO instructed our affiliates not to run our ads during Rush Limbaugh’s program. This week an ad was placed incorrectly on the show.
GEICO delivers very important messages through its major marketing
campaigns: we?re saving customers? dollars ? we?re easy to do business
with ? we?re looking out for our policyholders. That?s what we hope the
public hears and sees and focuses on.

As a company, we do not take positions on controversial issues.

As an advertiser, while a national debate on issues can be healthy and
appropriate, we don?t see ourselves in the role of taking part in those
debates.

Our business is auto insurance. We want to bring people value and we
attempt to reach large audiences with that message.

It is of little benefit to us if a program gets so much attention that
our message is drowned out.

Sincerely,

Tracie Weekley
Your GEICO Service Team
geico.com


60 posted on 03/07/2012 9:44:39 AM PST by 56newblog (Registered Islamophobe)
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