Man are you RIGHT.
Carbonite may have shot themselves in the foot and not yet realized it.
You no more need Carbonite to backup and preserve your computer files than you need hamburger to make an apple pie.
Rush's salesmanship ship has convinced an awful lot of people to use the Carbonite system, when in reality, there are several BETTER backup systems and simpler methods than what Carbonite offers.
Anyone who knows about digital file preservation knows that carbonite is NOT the smartest way to go. Really.
Carbonite and the other sponsors will be back when sales drop off.