Maybe not overnight but they will find replacements. Rush, by the way, is paid a salary by contract. This doesn't hurt his revenue an iota but it will make the network suffer short term. The worst that will happen is that the network may offer discounted rates for awhile to attract new customers but it won't take them very long.
And those new advertisers will have the benefit of picking up Rush as an advertiser just in time for the 2012 campaign which is when more listeners tune in.
Let these weak-kneed advertisers walk. It's better to be hungry at times and what better time for Rush to be motivated than during the general election?
It would surprize me not at all, if there weren’t advertisers arranging to take those coveted advertising slots this very minute.
(I know, a double negative, but hey)
:D
You are so right! And if the Network is that stupid to cut Limbaugh from their program, ALL of their other programs will drop off the chart.
And Rush is well enough funded to start his own network like Beck did. Rush is really in the driver’s seat on this one. And Clear Channel knows it.