I suspect that remark won’t really resonate (in a negative way) as much as it might have, a few decades ago. The days when a Cadillac was seen as a luxury marque are long gone. My impression is that a Cadillac is little more than a bumped up Buick. In truth, if he had said Mercedes, BMW, Bentley or Rolls, then the negative reaction would have been significant. A Cadillac? That’s a land yacht only diehard domestic buyers would even look at.
Huge symbol for boomers and seniors who are a huge voting segment.
Put it together with “I like to fire people” and “I don’t care about poor people” and “Medicare Fraud”
and you have a winner for Obama.