To be “fair” many men get a charge out of seeing lesbians carry on with one another. However this is really alley conduct, and conduct that even alley cats are too wise to engage in.
Some liberals got the upper hand at JCP and want to make it edgy. They’ll just end up cutting their business off with that edginess.
Not all of us by any stretch.
Personally, I find homosexuality, bestiality, sadism, transvestism, and other forms of sexual perversion disgusting.
Furthermore, the number one rule for application of cognitive psychology to advertising through endorsements is to select someone that buyers identify with themselves and wish to emulate. For example: I like Michael Jordon and want to play basketball at his skill level; Michael uses Air Jordon sneakers; I want to buy my own Air Jordon sneakers. The number two rule is to avoid controversial spokesmen and topics.
The idiots at JC Penney are trying to appeal to one percent of the population at the risk of losing a large portion of the remaining 99 percent. They do this at their own peril.
“To be “fair” many men get a charge out of seeing lesbians carry on with one another.”
That may be true for super hot chicks on skinemax. But the vast majority of real lesbians aren’t super hot. And live displays chicks lip-locking or worse in a bar will make even a skinemax afficionado throw up a little in his mouth.