Not all of us by any stretch.
Personally, I find homosexuality, bestiality, sadism, transvestism, and other forms of sexual perversion disgusting.
Furthermore, the number one rule for application of cognitive psychology to advertising through endorsements is to select someone that buyers identify with themselves and wish to emulate. For example: I like Michael Jordon and want to play basketball at his skill level; Michael uses Air Jordon sneakers; I want to buy my own Air Jordon sneakers. The number two rule is to avoid controversial spokesmen and topics.
The idiots at JC Penney are trying to appeal to one percent of the population at the risk of losing a large portion of the remaining 99 percent. They do this at their own peril.
“The idiots at JC Penney are trying to appeal to one percent of the population at the risk of losing a large portion of the remaining 99 percent. They do this at their own peril. “
I bet the idiots at JC Penny did their research and found strong evidence that Ellen would help increase sales and I bet that the idiots at JC Penny are right.
Ellen has a high Q Score and she is paid $200,000.00 for appearances.