I'm a retired newspaper person - except for my long running column - but I spent years in advertising too. I get so frustrated when the net, especially YouTube, provide so much fodder to use against RomBot.
As to the secrecy issue: Why not a 30 sec ad with the questions - “Why won't Romney disclose his tax records?”
“Why did he spend $100,000 to bury his official records as governor?”
“What does Romney not want you to know?”
and then show videos of his burying his official records as Governor - and refusing to disclose his tax returns.
http://www.reuters.com/article/2011/12/06/us-usa-campaign-romney-computers-idUSTRE7B500X20111206
“Can we afford another ‘mystery’ president?” And then another add that says: "Romney spent $100,000 to block the official records of his years in the governor's office. Why?" Is it because of what we might see, like this?"
http://www.youtube.com/watch?feature=player_embedded&v=7OQoBxZZPqU
Great ideas for more great ads, that hit Myth with the TRUTH...in his own words.
and then show videos of his burying his official records as Governor - and refusing to disclose his tax returns.
I'd LOVE to see an ad like that!
What IS he trying to hide and why???
Look at this post. Anything to add to what you found today?