My argument on the attractiveness of candidates goes back to Kennedy/Nixon.
Newt’s a better COMMUNICATOR and STRONGER LEADER than Obama. Enough women will feel he can help our economy recover and protect us from foreign attacks better than Obama.
Mitt’s hardline immigration stance won’t help him with Hispanics either, and that’s a much more in-play swing vote than women, who basically split liberal/conservative and will back the party they like.