How about next time they don’t use the guns of Goverment to create a tax, but just fund the effort themselves.
Besides, if you give the government a dime, in a few years you will be paying dollars in non compliance to the new 1000 page christmas tree tax reform bill.
It's the same program used by the dairy farmers for the "Got Milk?" (1995?) campaign and by the beef council for the "Beef, it's what's for dinner" (1992?) campaign. I don't know about you but I haven't seen a skyrocketing national sales tax on milk or beef come roaring along in the last decade.