It's the same program used by the dairy farmers for the "Got Milk?" (1995?) campaign and by the beef council for the "Beef, it's what's for dinner" (1992?) campaign. I don't know about you but I haven't seen a skyrocketing national sales tax on milk or beef come roaring along in the last decade.
A “Government Mandated Tax” IS a tax. And people don’t like taxes, as the thread reactions show. Personally I think it was a real stupid move. Why oh why use the government to force this on others. Why not just do it on your own. Unless of course some people disagreed and would not pony up the tax, er, contribution mandated by law.
Somebody tried to get cute with government power and it bit them. And my guess is that it is not done biting them. Wait and see. It costs government a buck to do a dimes work and 50 cents to document it.
Bad
Idea.