And hurt his sells? That won’t last long of one thing the retailer will squeeze him for it to increase their sells and secondly say Acme Milk doesn’t pass it on then Ajax milk does, Who’s milk are you going to buy? And what does Acme have to do to keep their market share?
Yeah, but only Acme Milk is sold at my local store which is 9 miles from my house. I can buy Ajax Milk at the reduced price in a bunch of stores in town but that’s a 25 mile drive each way. What’s a girl to do?