Posted on 10/08/2011 8:35:07 PM PDT by Steelfish
Oprah Winfrey's Television Network Plans Relaunch After Viewers Drift Away Oprah Winfrey is said to be preparing a $15 million relaunch for her struggling television network, just 10 months since its inception, after its prime-time viewership tumbled by more than one third.
By Jacqui Goddard 08 Oct 2011
The one-time queen of daytime television, who retired from The Oprah Winfrey Show on CBS in May, after 25 years, is to launch an advertising blitz and take a bigger on-screen role in her new cable channel, the Oprah Winfrey Network, in an attempt to win back lost ratings.
She will be stepping up her role in Oprah's Lifeclass, a nightly programme resurrecting old episodes of The Oprah Winfrey Show, in addition to pushing ahead with previous plans for hosting Oprah's Next Chapter, a chat-show set to air from January. She will also conduct online discussions with fans over the internet, in front of a live studio audience.
The rescue package comes after officials at Discovery Network, OWN's partner channel, expressed concern that viewers were tuning out because the star on whose name and image OWN is based and marketed fails to appear often enough.
"With the numbers for OWN being so horrible, Discovery insisted that Ms Winfrey have more of a presence on the network. So they're scrambling," a source said to be close to the network told Fox News.
Now, instead of simply providing a voice-over commentary for Oprah's Lifeclass, as originally planned, Ms Winfrey, 57, will appear on screen.
(Excerpt) Read more at telegraph.co.uk ...
I’m glad Ms. Piggy retired and Americans are no longer taken in by her. Most of her audience can’t afford cable.
Hard to imagine an Obama-worshipping liberal network isn’t swamped with viewers.
After all, they have that market all to themselves...
/s
Outside of the US how well known is she? I know she was in the color purple but did her show ever play in non english speaking countries? Anyone here recall the incident in Paris where she was locked out of some jewelry store?
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