The ads say nothing about their faith...they simply try to portray ordinary people as Mormons. The content of their faith is totally absent...pointless.
In other words, the ad campaign is a bait and switch scam.
From the article above: "Many people are not familiar with our faith, and that can sometimes lead to misconceptions," said David Evans, an elder who oversees the church's global network of 52,000 missionaries. "The best way to understand Mormons is to meet them and get to know them personally. These ads are an invitation to do that."
Click the link below to read one of these ads. Note that it is all about "the church". Jeff is thrilled and honored to be a member, and as an afterthought says, "I am a devout Christian"...yet the only mention of Jesus Christ in this testimony is in the name of the church.
Click on more of the links furnished...you will find this theme repeated again and again..."The church is all about family". Not Christ.