It gets better.
Out of ALL the companies building trikes, we’re the *only* ones who give a discount to vets.
We love them, as you can tell, here.
http://ustrikes.com/military_tribute.htm
Even guys who can’t ride ever again write to us about that page...some call us, literally crying because they can’t believe some people still *honor* them.
Is that a shame, or what?
Jeez, for a specialty hobby item (let’s face it, you don’t get one of those to go to the grocers) offering a small discount to a group with a distinct need as an incentive only makes sense.
My Dad’s retired Air Force and my brother is active duty Army. Military discounts do create loyalty.
Depending on the discount you offer you might take a small hit on up front margin. But you’ll make it up on volume, accessories, repeat business and referrals.
It’s a big win for both you and your customers.
I seen a guy at DelMarVa bike week a couple of years ago.. right leg amputated up high near the hip.. Was riding a two wheeler. I thought at first, why doesn’t he get a trike, but then I thought about it.. If he can do it and doesn’t have to ride a trike, awesome. Maybe one day he’ll decide to get one, but for now, he’s doing quite well one legged. Nothing but respect for him.