Posted on 08/16/2011 10:38:02 PM PDT by TheDingoAteMyBaby
Today, the Parents Television Council® released the results of its latest study, Cartoons Are No Laughing Matter, documenting shocking levels of adult content on networks with the highest-rated primetime animated cable shows among children ages 12-17, according to Nielsen data. The networks included in the study reflect where kids are consuming the most popular animated shows during primetime: Adult Swim, Cartoon Network, Disney Channel and Nick at Nite.
Nielsen data told us where children ages 12-17 are watching animated programming on basic cable. PTC analysts followed the Nielsen data in order to see exactly what type of material kids are consuming. The findings of this report should be vexing for every parent. The term adult not only describes the nature of the cartoon content itself; it also describes the products being marketed to kids, said PTC President Tim Winter.
Adult content isnt just creeping into the cartoons that kids today are watching the most; it has overtaken much of that animated programming. Were not talking about cartoon characters slipping on banana peels and ramming into doors. Our data demonstrates that todays norm is profanity-laden storylines involving everything from rape and cocaine to STDs and crystal meth. There is now more sexual content on these cartoons than violence even when counting traditional light cartoon violence.
Parents might not be surprised that there is an abundance of adult-themed content on a cable network called Adult Swim; but those same parents are likely to be very surprised at just how adult the content is and how often teens and pre-teens are flocking to the network. Many dont even realize Adult Swim appears on the same channel as the decidedly kid-centric Cartoon Network and begins airing at 9:00 pm Eastern/8:00 pm Central.
Just as shocking as the volume and degree of adult material in the cartoons was the abysmal network failure rate in applying consistent TV content rating standards. During the study period, harsh profanity and graphic sexual depictions aired during programs rated TV-PG. Cartoon Network failed to use the ratings system to warn parents about sexual content, suggestive dialogue and explicit language 100 percent of the time. We also discovered the networks are directly marketing adult entertainment products to kids during TV-PG programming, including R-rated movies and TV-MA shows and DVDs, Winter continued.
Parents need to understand just how explicit these cartoons are so they can make better viewing decisions for their family. They also must be given the chance to unsubscribe to explicit cable networks. As it stands now, every parent who subscribes to cable so their kids can watch Disney or Nickelodeon is also forking over cash every month to Adult Swim. Parents, not cable companies, should decide which cable networks they want to pay for.
In addition to cable choice and more responsible programming decisions by the networks, the entire television content ratings system needs to be overhauled. The current system fails parents and families when it comes to accuracy, consistency, transparency and accountability, Winter concluded.
The Parents Television Council used Nielsen data to identify networks with the highest-rated primetime animated cable shows for ages 12-17. Based on the Nielsen findings, PTC examined 123 episodes of animated programming that aired on Adult Swim, Cartoon Network, Disney Channel and Nick at Nite for the presence of sexual content, violence, drugs and explicit language between March 21, 2011 and April 14, 2011.
PTC research analysts documented 1,487 incidents of explicit language, drugs and sexual content during the four-week study period. On average, young viewers were exposed to adult content once every two minutes and 19 seconds. TV-PG rated animation featured sex, drugs or profanity every two minutes and 31 seconds. Adult Swim, which used to begin airing at 11:00 pm ET and now begins at 9:00 pm ET (8:00 pm CT), included some of the highest-rated animated shows among ages 12-17 and the highest levels of explicit content.
Major Findings:
Sex
Sex (680 instances) surpassed every form of violence (674 instances) in animated primetime cable programming.
Sexual depictions included simulations or obscured scenes of sexual intercourse, pornography, masturbation, pedophilia and prostitution.
Drugs
There were a total of 208 incidents relating to drugs, including cocaine, marijuana, crystal meth, psychedelics and alcohol. Eighty percent of the drug-related incidents were depictions rather than references.
Profanity
The study identified 565 incidents of explicit language on shows rated TV-PG and TV-14. Twenty-seven percent of the uses of f**k and sh*t occurred on TV-PG programs.
Content Ratings
Eighty-five percent of the TV-PG shows and 64% of the TV-14 shows containing sexual content did not have an S descriptor warning parents.
Cartoon Network failed to use the ratings system to warn parents about sexual situations (S), suggestive dialogue (D) and coarse or crude language (L) 100% of the time.
Advertisements
TV-PG and TV-14 shows included advertisements for adult media, including TV-MA DVDs, TV-MA shows, and R-rated movies.
All R-rated movies that aired during the study period were advertised during TV-PG programs.
To access the full report and view video examples, please visit www.ParentsTV.org/Cartoons.
Modern Cartoons are just another way for the left to tear the moral fabric of our society apart and replace it with the state. Typical communist tactic.
And, contrary to the assertion in this article, Adult Swim meticulously tags all their shows with the appropriate parental advisory ratings. Almost any modern TV has a control feature that allows a parent to block shows at any guidance level. And for the rest, there's something called an "off" switch, I believe.
Didn’t we go through this like 20 years ago when the Simpsons came out? Animated doesn’t mean it’s for kids. Jesus, people. PARENT. It’s a verb.
You haven’t seen cartoons lately, have you?
Stuff you ... just can’t do anymore:
http://www.youtube.com/watch?v=rXFSsKFrCgY
http://www.youtube.com/watch?v=UacUR7bPnMM
http://www.youtube.com/watch?v=u0ahFjuXHzg
“Modern Cartoons are just another way for the left to tear the moral fabric of our society apart and replace it with the state. Typical communist tactic”.
Oops, just read through your post and it is actually my own view.
Nothing good happens after 1 am. It’s late.
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You have to see it to believe it, no kidding.
“...you bastards!”
Actually, no, I haven’t but I know what they are like now and I know what they were like back in the day. Back in the day cartoons win out in my book.
Seriously. That episode is SO. BORING. Had such potential and just... wasted it.
But they did do this: http://www.hulu.com/watch/111154/family-guy-quagmire-goes-off
And for that, I can’t hate them.
I think the eating poo thing in the Bank Vault episode was my limit though. Even the episode that had the entire Family projectile vomiting was humorous.
If I’m not mistaken, every cable box has the option of blocking channels. We used to do it all the time, when our kids were little.
bump for later
You couldn't be more wrong about South Park.
Of course you know what the new cartoons are like. I beg your pardon, reason being it is quite late here and I have no business even being awake. Most here know that kids are targeted in the corruption of culture.
Taking parenting as a verb, I sneak a peek at them occasionally, and as an english teacher, I grant requests very occasionally for levity, and with an educational purpose I just play Looney Tunes (sp?).
When high schoolers are informed that Mel Blanc does all the voices from Daffy to Porky to Yosemite Sam, they just marvel. They think they (the kids) have the corner on humor, and they are encouragingly witty and amusing, but they are appropriately humbled and inspired by the old masters.
That’s not possible anymore.
If one is on the dole: one has to accept the download.
You make it sound like viewers these days can just turn the TV OFF.
South Park is an exception to the rule. However, it is full of vulgar crap, even though it portrays leftists as evil and stupid, it uses profanity and strong sexual content. South Park is actually not meant for children. When I say Cartoon, I mean Cartoons aimed at children.
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