When you change a product like your french fries to something that tastes like cardboard from the best fries on the market and you also change your frying method to something that makes any fried product you sell taste like it is dipped in sour vinegar, your market share will drop.
I have to agree: the fries at BK are the worst. They suck.
What VP in that company lost his job because of that god awful crap? I know NO ONE who likes those fries.