In our house, we have been spoofing NBC’s delightfully vague and cryptic promo spots for this thing, such as:
“The impeachment of the president is not The Event.”
“The ruination of the economy is not The Event.”
“The global takeover by gay commie unicorns is not The Event”...
And so on.
Gay commie unicorns? It may not be The Event, but it sure would Be Something.