That was actually a business decision by HEB several years ago. I remember seeing a speech by an HEB executive I think in 2003. He said they were specifically targeting Hispanic customers as part of a marketing strategy to deal with the entrance of Wal-mart into the grocery business. They knew they could not compete with Wal-mart on price, so they decided to target specific market segments.
...so they decided to target specific market segments.
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I don’t think there’s anything specific about it.
I shop at suburban HEB’S. Arroz and leche desnatada is there as it is in the barrios.