[fight_truth_decay]

http://www.walmartcommunity.com/the-great-grocery-smackdown/

[ctdonath2]

The first thing I saw [at Walmart], McIntosh apples, came from the same local orchard whose apples I’d just seen in the same bags at Whole Foods.

Compare them again, and methinks you'd see that Whole Foods had someone hand-select fruits & veggies individually for optimal color & quality. That they may have looked the same was likely more a matter of the orchard having a uniformly good crop.

(FWIW: I sometimes go thru Whole Foods. Once I recover from the prices (again), I usually leave empty-handed and head to Walmart.)