Compare them again, and methinks you'd see that Whole Foods had someone hand-select fruits & veggies individually for optimal color & quality. That they may have looked the same was likely more a matter of the orchard having a uniformly good crop.
(FWIW: I sometimes go thru Whole Foods. Once I recover from the prices (again), I usually leave empty-handed and head to Walmart.)
I go just to eat their fired pizza!! Real Italian style with crust done the correct way..equal thickness (wheat) from tip to stern! The vegan/veggie with chicken ( looked like chicken, tasted like chicken ), but is called the Vegan pizza or just the Italian with red sauce, pepperoni and big globs of mozzarella