Every large chain has their house brand.
But, I'll tell you what every large chain doesn't do -- that Walmart is doing.
You won't find these large retailers and chains getting rid of certain name-brand products and only having the "off-brand" house product (meaning no name-brand product there in the store for that item).
If all Walmart was doing was just like the other big chains... it would be no big deal. Yeah, have your own "house brand" there, too. That's a great idea.
But, what they're doing is making it so that the consumer has to "leave Walmart" to get that name brand product at a competitor of Walmart's (for whatever name-brand product/products Walmart has discontinued, leaving only the off-brand on the shelf).
Now, that's the stupid marketing trick that no other big chain has been dumb enough to try... LOL...
If I go to WM and all I see is “Great Value” food items, I won’t buy - I’ll go to Safeway or someplace similar and get brand name stuff .... not that food wants are all that much to begin with ....
I have little shopping choice as there is only one other grocery store in my town and WM is the one most convenient to me.
I buy meat at a meat market.