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White House to kick communications into overdrive to spread message in 2010
The Hill ^

Posted on 02/15/2010 9:42:26 AM PST by Sub-Driver

White House to kick communications into overdrive to spread message in 2010 By Eric Zimmermann - 02/15/10 09:49 AM ET

The White House is gearing up its communications team to be sharper more aggressive in 2010, the Washington Post reports.

The new strategy is already evident: Biden's dual appearances on Sunday morning shows this weekend, as well as Obama's proposal for a televised healthcare summit later this month, are both part of a White House effort to gain control of the media narrative.

According to the Post, the new effort will have four planks.

First, "return to the disciplined messaging that was a hallmark of the 2008 campaign, in which unhelpful themes were filtered out in favor of topics that advanced the candidate's goals."

Second, "quicker, more aggressive response to GOP attacks on the president and his policies."

Third is advance work: "The image of Obama standing in the Diplomatic Room surrounded by men in dark suits will be replaced, as often as possible, by scenes of a more relaxed president in crowds."

Fourth, the White House will seeks to once again seize the theme of "change."

In general, the White House thinks it has let Congress control the message too often.


TOPICS: Government; News/Current Events; Politics/Elections
KEYWORDS: 111th; 2010midterms; bho44; dncstrategy
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To: Sub-Driver
Third is advance work: "The image of Obama standing in the Diplomatic Room surrounded by men in dark suits will be replaced, as often as possible, by scenes of a more relaxed president in crowds."

In other words show him never working - which would at least be honest.

61 posted on 02/15/2010 11:04:11 AM PST by keepitreal ( Don't tread on me.)
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To: Sub-Driver
Obama, et al, THINK we can't hear their message?!

WE DON'T LIKE YOUR ACTIONS, IDIOT! And we don't believe anything you say!

62 posted on 02/15/2010 11:06:15 AM PST by kcvl
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To: billhilly
Hey, we get the message. That’s the problem.

EXACTLY!

63 posted on 02/15/2010 11:07:13 AM PST by kcvl
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To: rod1
Obama on TV more. That’s the ticket. Bump prime time shows all over the place. Great idea.

How about JumboTrons on every corner blasting the "message"? That sounds familiar to me, think I read it in a book once.

64 posted on 02/15/2010 11:08:39 AM PST by DejaJude
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To: Sub-Driver

In general, the White House thinks it has let Congress control the message too often.

A dem congress at that. How much more pathetic
can this administration go. Yes, I know the
answer just like you.

Interesting that these commies don’t consider substance
as important as the message. Ie: they just aren’t
yelling loud enough etx.


65 posted on 02/15/2010 11:09:38 AM PST by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: Sub-Driver

Too late.

See Humpty Dumpty.


66 posted on 02/15/2010 11:29:50 AM PST by swarthyguy (My toast when imbibing: "Beer hu Akbar" - Riposte - "Inshallah")
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To: existtoexcel
LOL. I was thinking along the lines of Larry Platt - Pants on the Ground. But excellent point about Clinton-style.
67 posted on 02/15/2010 11:33:56 AM PST by ProtectOurFreedom
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To: Sub-Driver; All
Obama Overexposed
68 posted on 02/15/2010 11:56:53 AM PST by backhoe (All Across America, the Lights are being relit again...)
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To: Sub-Driver

This is communication in the sense that Joseph Goebbles was a communicator.


69 posted on 02/15/2010 12:11:27 PM PST by RoadTest (The entrance of thy words giveth light; it giveth understanding unto the simple. Ps. 119:130)
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To: Sub-Driver

Maybe the Secret Service requested that Biden be “out there” more as a reminder of what and who is one heart beat away from the Presidency...


70 posted on 02/15/2010 12:33:18 PM PST by Happyinmygarden (Yes, actually, I have pretty much seen and heard it all before...)
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To: kcvl

Maybe if they spoke more slowly and loudly...like you do when you’re speaking to a ferriner...


71 posted on 02/15/2010 12:40:05 PM PST by Happyinmygarden (Yes, actually, I have pretty much seen and heard it all before...)
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