“Savage, despite some popularity, has not helped the station climb out of 29th place in the local ratings.”
Not surprising, when you look at the San Francisco locals.
KSFO, much more conservative than KNEW, has always been ranked #1 or close. How do you explain that?
KNEW has never done very well in the ratings. They’ve gone through several formats over the years. I remember when they were country and carried A’s baseball. They don’t have the best signal, either.