Posted on 08/28/2009 8:43:43 AM PDT by pissant
An advertising boycott against Fox News host Glenn Beck has succeeded in keeping most major sponsors from running commercials on his show even as the controversial commentator's viewership has grown.
Beck attracted 2.81 million viewers Monday, his third-largest audience since his show launched on Fox News in January, according to Nielsen Media Research data provided by the network. On Tuesday, nearly 2.7 million viewers tuned in, his fifth-largest viewership to date. And the conservative host got a plug from former vice presidential nominee Sarah Palin, who urged people to watch his program in a post on her Facebook page.
“FOX News' Glenn Beck is doing an extraordinary job this week walking America behind the scenes of 1600 Pennsylvania Avenue and outlining who is actually running the White House,” she wrote Wednesday to her 800,000-plus supporters.
Color of Change, an African American political advocacy group, organized the boycott last month to protest Beck’s comment that he believes President Obama is a racist. The group succeeded in securing commitments from at least 36 companies that have pledged not to advertise on his show, including Wal-Mart and Sprint. Some, such as AT&T and Procter & Gamble, were not Beck advertisers to begin with, but their ads had mistakenly appeared on the program. Representatives from those companies reiterated their request not to have spots during his show. Later today, Color of Change plans to announce six more companies that also are declining to be Beck advertisers.
(Excerpt) Read more at latimesblogs.latimes.com ...
In many ways Beck’s style turns me off, but now this will cause me to watch his show.
This is perfect! The asshat advertisers are trying to punish beck for his honesty, but instead they end up punishing themselves by declining to advertise on TVs most popular show.
That also leaves mroe time for true american companies to advertise and prosper.
Finally! The unintending consequences of the morons are falling the right way.
It must be killing the LA Times to report this.
The advertisers will surrender, if the show’s audience numbers continue to be strong.
I have found his shtick to be a bit annoying. I can only take so much sarcasm and hysteria. Just deliver the facts and that works just as well.
Glenn’s happy. His viewership is waaaaay up, his ad slots are filled out, his ad customers are going to be making money hand over fist and he may very well be making money on those ad sales that exited his show but stayed with Fox in other time slots.
I’m not a big fan either. But, Like Hannity, he is generally pulling the right way.
Guess what is going to be on my tv today...Glenn Beck
ping
He’s seriously turned down the ‘schtick’ this week for these episodes. I know what ya’ mean, tho, and I’ve been listening to him on radio for years. I prefer his radio show to TV....but that’s just me.
Love Beck or hate him, regardless, I cannot deny the man has PASSION for his beliefs. When i see a grown man tear up on camera when talking about his love for his country, well, it makes my heart swell. I like to think I have a great BS detector and I can spot a phony a mile away. I detect no phoniness in his manner. I watch him whenever I can get home from work in time.
I just started watching Beck, too, where i never did before. I am glad those kind people offered their suggestions.
Wal Mart is very disappointing in pulling out.
This is the way the LEFT works!
Will the RIGHT tolerate it?
Exactly!
The ratings are going through the roof and those that stay on are true patriots!
Beck is an okay guy.
Give him another chance.
I hope he puts his shows on Youtube.
Increased Beck viewership also provides a better lead in for the show right after Becks (and increases their viewership and advertising revenue.)
Boycotts don’t work when most people disagee with you. Like Beck or not, the basis of the boycott is “Beck called the President a bad name.” Given that most people understand that politics is hardball, I don’t think that in itself is really going to get too many people going.
The advertisers are pulling out and doing exactly what Beck is predicting is going to happen to our country if we let radical groups (like Change of Color) take control, and the advertisers don’t even realize it. Beck has just been proved right.
Go Glenn! The truth shall set you free!
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